Quick recap

The team discussed their individual accomplishments and challenges, with a focus on sharing wins and seeking help with any issues. They also explored strategies for engaging their audience, the effectiveness of quizzes and lead magnets, and the potential of AI tools like ChatGPT in content creation. Lastly, they discussed the development of a sales system, a course on negotiation, and the idea of a gamified community for members.

Next steps

• Sissi to develop a clearer system for her therapy offerings and create a more targeted quiz/lead magnet.
• Boderick to develop the framework and content for his procurement negotiation course.
• Lauren to record a screen capture video demonstrating the quiz disconnection issue and send it to the support team.
• Yifat to set up a Telegram group for team communication until the online community is ready.
• All team members to prepare a “win” to share at the next weekly meeting.
• Yifat to continue work on setting up the gamified community platform.
• All team members to support each other’s engagement and visibility once the community platform launches.
• All team members to review the Google Docs and other materials Yifat shared to aid in developing their offerings.

Summary

Sharing Weekly Accomplishments and Progress

Yifat initiated a new format for the meeting, focusing on sharing individual ‘wins’ from the week. Boderick shared his accomplishment of starting work on a lead magnet, while Yifat highlighted her progress in focusing on the Zoom sales engine and the community. Sissi also shared her achievement, although the specifics were not detailed in the transcript. The conversation ended with a sense of optimism and progress, as the participants acknowledged the importance of sharing their successes.

Finding Motivation and Designing Calendars

Sissi discussed her journey from being overwhelmed and stressed to finding motivation and joy in her work. She shared how she discovered new tools and ideas, which gave her the energy to continue. Yifat suggested sharing these discoveries with the community for mutual support. Lauryn then shared her project of creating a system to help people design their own calendars and planners, tailored to their specific needs and schedules.

Introductions and Roles in the Group

In the meeting, Yifat and Lauryn introduced themselves, with Lauryn sharing her roles as a dog trainer, author, and crochet enthusiast. Yifat also shared that Lauryn is married and has a great sense of humor. Boderick then introduced himself, mentioning his background in procurement and his passion for the ocean and wine. He also expressed his desire to challenge conventional thinking in his industry. Sissi, who was working with Yifat, shared her journey and her role as a therapist. She also expressed her excitement about the group and her hopes for the future. The conversation ended with Yifat encouraging everyone to share their wins each week and to seek help with any questions or challenges they may have.

Resolving Technical Issues and Quizzes

Boderick experienced technical difficulties with his iPad and laptop, which Yifat helped resolve by providing a meeting code. Sissi and Lauryn discussed their challenges with a quiz or assessment they were working on, with Lauryn’s issue being that the questions kept disconnecting. Yifat suggested Lauryn post the issue in the Facebook group for further assistance. Sissi also shared her progress with her Instagram quiz, despite some minor errors.

Enhancing Sissi’s Social Media Strategy

Sissi and Yifat discussed Sissi’s social media strategy, focusing on her use of Instagram and Facebook. Sissi expressed her desire to engage with her followers more effectively, but was unsure about the next steps. Yifat advised Sissi to include a call to action in every post, as not all followers may see all posts. Yifat also praised Sissi’s posts and videos, suggesting they were effective in capturing attention. Sissi agreed to implement Yifat’s suggestions and continue refining her strategy.

Creating Emotional Hooks and Quizzes

Yifat and Sissi discussed the need to create an emotional hook to motivate their audience to take action. Yifat emphasized the importance of identifying a pain point that would prompt people to act, rather than just sharing an emotional story. They also discussed the effectiveness of a quiz designed by Sissi, which was intended to gauge the severity of a situation and the motivation for therapy. However, Yifat pointed out that the quiz’s angle was wrong, as it didn’t offer any benefits or outcomes for the audience. They agreed to work on improving the quiz and its emotional impact.

Improving Quiz Link and Psychology

Yifat and Sissi discussed the effectiveness of a link to a quiz on their website. Yifat suggested that the link should be more appealing and trigger curiosity, rather than appearing as a generic URL. She also recommended using psychology and personal experience to improve the quiz’s effectiveness. Sissi agreed to make the link clearer and to provide more context about what the quiz entails. They also discussed the importance of understanding their audience and the potential of using ChatGPT for crafting questions. Yifat also mentioned the work of British marketer Rory Sutherland and his ideas on the psychology of decision-making.

Improving Content Creation With AI

Yifat emphasized the importance of providing specific solutions and actionable steps in content creation to engage and help readers. She suggested that Sissi’s content, while informative, lacked the necessary depth and specificity. Yifat also encouraged Sissi to develop a more structured system for her content, using tools like Chat GPT and Ryan Levesque’s framework. Sissi acknowledged the need for improvement and agreed to work on developing a more comprehensive system. The team also discussed the potential of using AI tools like Chat GPT to enhance content creation.

ChatGPT for Quiz and Lead Magnet

Yifat explains how to use ChatGPT to create an “Ask Method” quiz for a client’s offer. She provides an example where ChatGPT generated quiz questions, audience segments, personalized feedback, and follow-up email sequences. Yifat emphasizes involving the client to refine the output based on their expertise. Boderick shares his experience using ChatGPT to develop a lead magnet, discussing the iterative process of refining the content with ChatGPT’s suggestions.

Developing Sales System and Lead Magnet

Yifat and Boderick discussed the development of a sales system, with Yifat suggesting that Boderick should first create the framework of what he’s selling, rather than developing a lead magnet first. They agreed on the importance of short, practical lessons for sales executives, and the need for a system that would deliver as promised. Yifat also suggested that Boderick could sell the training and then develop it with people on the fly, providing immediate feedback. They also discussed the potential names for the system, with Yifat suggesting “Negotiation Alchemy” and “Turning Insights into Wins”. Boderick agreed to start developing the content based on Yifat’s suggestions.

Sales Negotiation Course and Gamified Community

In the meeting, Yifat and Boderick discussed the development of a course to teach salespeople how to negotiate with procurement experts. They agreed on the importance of understanding the motivations of potential clients. Lauryn, meanwhile, raised a technical issue about a quiz disconnecting, which Yifat suggested could be due to the hosting platform and recommended recording a video to demonstrate the issue. Yifat also introduced the idea of a gamified community where members could earn points for their contributions, which could be redeemed for rewards. Lastly, Yifat shared her prediction that Google might fall due to its inconsistent product launches and suggested considering investing in Microsoft, which is integrating AI into its services.