Quick recap

The team discussed their experiences and strategies for networking and optimizing their LinkedIn profiles, with a focus on finding the right groups, crafting clear messages, and engaging with influencers. They also explored the potential of AI agents in content creation and strategy, and the implications of emerging technologies like artificial wombs and robots. Lastly, they discussed the importance of updating their LinkedIn profiles to better reflect their current roles and positions, and the need to establish personal connections with potential clients.

Next steps

• All participants to optimize their LinkedIn profiles, including updating profile pictures, banners, and first-line descriptions.
• All participants to use ChatGPT to develop strong taglines and rewrite their LinkedIn “About” sections.
• All participants to implement the “piggyback technique” on LinkedIn by commenting on influential people’s posts in their industry.
• All participants to document their professional journeys and create content using ChatGPT for LinkedIn posts.
• Boderick to update his LinkedIn profile, changing “procurement executive” to reflect his new role as vice president.
• Boderick to try out the Sales Ape AI tool for sales automation.
• Lauryn to create a new LinkedIn banner with a brighter background and share in the Telegram group chat for feedback.
• All participants to share their LinkedIn “About” sections and taglines in the group for feedback and perspectives.
• Yifat to share the Google doc on how to do searches on LinkedIn with the group.

Summary

Lauryn’s LinkedIn Speed Networking Experience

In the meeting, Lauryn shared her experience of reaching out to 20 people on LinkedIn and testing two pitches for speed networking. She found the experience positive, with some interest and curiosity from the people she connected with. Lauryn also mentioned that she connected with several dog trainers, which she believed could help her target market. Yifat suggested that Lauryn should inquire if these trainers are specifically training service dogs, as this could lead to further conversations and potential collaborations.

Boderick’s Negotiation Consulting Business Launch

Boderick is excited about starting his new negotiation consulting business. He has leveraged his existing network of contacts, including former salespeople who negotiated with him in the past. Notably, Boderick’s daughter, who works in sales for Dr. Pepper, has an upcoming negotiation in February. Boderick plans to help her prepare for it, gaining experience while documenting the process as content for his business. Yifat advises Boderick to publicly document his preparation journey to attract potential clients and build his course. They discuss strategies for creating content and a beta group around Boderick’s work with his daughter’s negotiation.

Navigating Networking Challenges and Opportunities

Sissi expressed feeling overwhelmed and stuck in her networking efforts, particularly in a social networking group where she felt her message was not resonating with the audience. Yifat suggested that the value of networking lies not only in the people met but also in their networks, and that it’s a process to hone one’s message. Boderick shared his experience of growing his insurance business through networking, emphasizing the importance of having a clear message and finding the right groups. Yifat also recommended reaching out to a stress management expert for potential learning opportunities.

Effective LinkedIn Profile Building

Yifat discussed the importance of networking and the benefits of having a strong LinkedIn profile. She emphasized the need to hone the message and shared her screen to demonstrate how to effectively use LinkedIn. Lauryn asked for advice on how to best describe her service dog training business on LinkedIn, and Yifat suggested using keywords like “service dog trainer” and “service dog instructor”. Yifat also promised to send a Google Doc with instructions on how to do searches in LinkedIn.

Optimizing LinkedIn Profiles for Visibility

Yifat emphasized the importance of optimizing profiles on LinkedIn for visibility and connection. She advised using relevant keywords in job descriptions and experience to appear in search results, and suggested using a catchy banner and a good profile picture. Yifat also highlighted the importance of a clear call to action, such as a custom button or contact information, to encourage engagement. The team discussed the strategy of promoting oneself as a speaker or expert, and the use of ads to increase visibility. The conversation ended with a discussion on the importance of a clear and concise profile, and the need to update information regularly.

LinkedIn Engagement and Visibility Strategies

Yifat discussed her strategy of engaging with others on LinkedIn, particularly with Oleg and Ryan Sullivan. She explained how she and Oleg banter with each other, and how Ryan Sullivan’s comments on Alex’s posts help increase his visibility. Yifat also shared her “piggyback technique” where she comments on others’ posts to increase her own visibility. She emphasized the importance of adding value in comments and not just promoting oneself. The team also discussed the importance of researching individuals before engaging with them, and how to identify potential trolls. Yifat also shared a video about her piggyback technique, which she claimed to be effective in increasing visibility on LinkedIn.

Optimizing LinkedIn Profiles and Posts

Yifat provided guidance on optimizing a LinkedIn profile, emphasizing the importance of a clear and concise profile picture, a well-crafted first line, and relevant keywords in the ‘about’ section. She also stressed the need to engage with influencers in one’s niche by commenting on their posts. Lauryn asked for advice on her profile picture and banner, and Yifat suggested using a brighter background and a more relatable image. Lauryn also sought suggestions for LinkedIn posts, to which Yifat recommended using the ‘Ask’ feature and sharing interesting content.

Creating Engaging LinkedIn Posts With ChatGPT

Yifat discussed her strategy for creating engaging LinkedIn posts using ChatGPT. She suggested following prompts from Jody Cook’s Forbes articles and building relationships with influencers. Yifat also recommended using ChatGPT to vent and document personal experiences, which can then be transformed into content. She emphasized the importance of focusing on content pillars and creating posts that resonate with the target audience. Lauryn was encouraged to follow Yifat’s approach and use ChatGPT to generate ideas and content.

Balancing Business and Personal on LinkedIn

Lauryn asks about the appropriate tone and content for LinkedIn posts, wondering if they should be strictly business-related or if lifestyle elements should be included. Yifat and Boderick suggest that LinkedIn is generally more business-focused, with Boderick saying he looks for content related to business growth and development. However, Yifat points out that some successful LinkedIn users like Cody Sanchez and Layla blend personal and lifestyle elements into their posts to connect with their audience. The group discusses an example of Layla being candid about cosmetic procedures and the role of money. The conversation highlights differing perspectives on the balance between professional and personal content on LinkedIn.

AI Agents in Content Creation

Yifat discussed the potential of AI agents in content creation and strategy, suggesting that they could be trained to replicate human interactions and even collaborate with each other. She also mentioned her involvement in a startup company focused on AI agents and her plans to document her journey with them. Lauryn and Boderick showed interest in the concept, with Lauryn expressing a need to see it in action and Boderick planning to try out a sales AI agent. Yifat emphasized the importance of being better than AI in certain industries, particularly sales, to avoid being replaced by AI.

Artificial Wombs, Robots, and LinkedIn Strategy

Yifat discussed the potential of artificial wombs and robots in the future, expressing curiosity about the implications of such technology. Lauryn and Boderick shared their concerns about the potential consequences for children born in such conditions. Yifat also mentioned a South African business advisor who is a multimillionaire and provides valuable business advice. The team also discussed their LinkedIn strategy, with Lauryn expressing her willingness to design the banner and Boderick agreeing to take the lead on the project. Yifat suggested using ChatGPT to find the right tagline for their strategy.

Updating LinkedIn Profile and Client Criteria

Yifat and Boderick discussed the need to update Boderick’s LinkedIn profile, focusing on his new role as a vice president in a B2B setting. Yifat suggested changing the background color and refining the profile to better reflect Boderick’s current position. They also discussed the importance of having a criteria for potential clients and the need to establish a personal connection with them. Yifat recommended using ChatGPT to help with the profile updates and encouraged the team to share their work for feedback. Boderick agreed to try these suggestions and thanked Yifat for her guidance.