Quick recap

The team discussed their recent wins and strategies for finding and engaging with relevant audiences for their respective niches, including the use of social media platforms and lead magnets. They also explored the potential of various platforms for building an email list, creating a lead magnet, and providing unique perspectives on their topics. Lastly, they discussed the setup of a quiz on JotForm, the use of a video-based course hosting platform called Adilo, and the potential of an AI tool for generating images.

Next steps

• Lauryn to create multiple “Thank You” pages for different quiz outcomes on her website.
• Lauryn to develop a nightmare scenario for potential clients who don’t listen to trainers about dog temperament.
• Lauryn to incorporate book sales into her quiz follow-up strategy.
• Lauryn to explore Adilo for hosting her video-based course.
• Sissi to implement the Instagram strategy discussed, including commenting on posts with relevant hashtags.
• Sissi to rewrite her posts using the PAS (Problem, Agitate, Solve) framework.

Summary

Winning Strategies and Messaging Discussions

In the meeting, Yifat shared her recent win of reconnecting with a former writer from her Google Pass days, who expressed gratitude for the guidance he received from her. She also mentioned nearing completion of an AI funnel and joining a startup.

Lauryn shared her win of transferring questions to jot form for her quiz and planning to re-strategize her business.

Sissi shared her win of having her own space and helping someone with vocal lessons.

The team discussed the importance of finding the right messaging and testing different angles to see which one resonates. They also discussed the idea of putting money behind different angles to see which one works best.

Strategies for Engaging Relevant Audiences

Sissi and Yifat discussed strategies for finding and engaging with relevant audiences for Sissi’s niche. They explored various platforms, including Instagram and Facebook, and considered using hashtags to increase visibility. They also discussed the potential of becoming an influencer within their niche. However, they encountered challenges in identifying specific influencers or resources, particularly in relation to cyclic vomiting syndrome (CVS). Yifat suggested using hashtags to train the algorithm to show Sissi the right people, and they agreed to try this approach. They also discussed the possibility of analyzing existing content to inform their own posts.

Instagram Account Building Strategies

Yifat and Sissi discussed strategies for building an Instagram account and creating a lead magnet. Yifat advised Sissi to prime her Instagram account by commenting on relevant posts and videos, and to create point of view videos showcasing her business. They also discussed the importance of using hashtags and interacting with other accounts in the niche. Yifat suggested that Sissi should start with a lead magnet rather than a waiting list, as it’s a lower risk. They also discussed the use of Twitter and Instagram for building an email list, with Yifat providing examples of successful strategies. Sissi agreed to implement these strategies and to send Yifat the post for further reference.

Exploring Niche Audience and Platforms

Yifat and Sissi discussed the potential of targeting a niche audience through various platforms such as Twitter, Facebook, Instagram, and YouTube. They noted that while there isn’t a lot of content available on these platforms about their specific topic, this could be advantageous as it leaves room for them to educate and provide resources to the audience. Yifat suggested exploring podcasts as a potential platform for guest appearances and suggested creating a lead magnet to attract potential customers. They also discussed the importance of education and providing unique perspectives on their topic.

Website Creation and Task Challenges

In the meeting, Sissi, Yifat, and Lauryn discussed their plans for the week, including publicizing their work and building a website on Canva. Yifat suggested that Sissi could use Canva to create her lead magnet and website, and also introduced a website called Kria that could be used to create images for the website. Lauryn then discussed her challenges with setting up a quiz through Sqb and integrating it with a job form. Yifat offered to help Lauryn with this task. The team also discussed the importance of warming up for their tasks and the role of a good coach in pushing them outside their comfort zones.

Customizing Form and Email Autoresponder

Lauryn and Yifat discussed the customization of a form and email autoresponder. They explored the possibility of sending different emails based on answers given, using ActiveCampaign or a similar service. Yifat suggested using Zapier to pull all the answers into a Google sheet and then designing specific emails. They also discussed the idea of directing users to a custom ‘thank you’ page on Lauryn’s website based on their answers. Yifat guided Lauryn on how to edit the email autoresponder and how to use conditions to redirect users to different pages based on their answers.

JotForm Quiz Setup and Thank You Pages

Lauryn and Yifat discussed the setup of a quiz on JotForm, focusing on how to calculate scores and direct users to appropriate thank you pages based on their answers. They agreed on the need to create multiple thank you pages for different scenarios, such as when users get certain answers wrong. Yifat suggested painting a nightmare scenario for users who don’t listen to trainers, and offering a solution in the form of a book. They also discussed the potential for selling the quiz and the book together, and the idea of a course on creating a personalized planner.

Exploring Adilo Video Course Hosting

Lauryn and Yifat discussed the use of a video-based course hosting platform called Adilo. Yifat explained that Adilo is affordable, with a free version available for up to 20 files and 100 MB of storage. She also highlighted the platform’s customization options, including the ability to add text overlays, control playback speed, and embed videos on specific websites. Yifat also demonstrated how to use Adilo’s AI features to create personalized videos for clients. Despite some initial difficulties with recording and editing, Yifat found the platform to be effective for her needs.

AI Tool Issues and Improvements

Yifat demonstrated a new AI tool that generates images, but encountered several issues, including the tool’s inability to use the entire picture and the poor quality of the generated images. Sissi and Lauryn suggested possible solutions and improvements. Yifat also discussed the importance of using the PAS (Problem, Agitate, Solve) framework when writing content. The team agreed to continue exploring the AI tool and to meet again next year.