Quick recap

Yifat, Borderick, and Leandro discussed technical issues, marketing strategies, and the development of various programs and training materials, including an AI skeleton, a waitlist for a program, and a training program for sales executives. They also explored the use of ChatGPT for refining ideas, generating copy, and analyzing marketing frameworks. The team also discussed website design, domain registration, and potential partnerships, with a focus on creating an opt-in page and a free workshop to introduce their methodology.

Next steps

• Yifat to research and provide an easy way for Sissi and Boderick to create opt-in pages within a weekend.
• Sissi to create content around her opt-in page for “The Recovery Code” program.
• Sissi to experiment with combining Betsy’s copywriting style with Alex Hermozi’s style for her content.
• Boderick to work with ChatGPT to develop an hour-long free workshop/webinar introducing his methodology.
• Boderick to create content around his opt-in page for the insider secrets program.
• Boderick to develop the in-person portion of his training program using ChatGPT.
• Boderick to prepare questions for his meeting with Mowbray using ChatGPT, focusing on understanding Mowbray’s business model and potential collaboration.
• Boderick to secure his domain name (borderickhall.com) using Yifat’s affiliate link for Ionos.
• Yifat to share the Ionos affiliate link with Borderick for domain registration.
• Yifat to upload the meeting recording and summary to the group website.
• Sissi and Bodrerick to review the meeting summary and next steps on the group website once Yifat uploads them.
• Borderick to continue developing his training program content, aiming for 70-75% completion before presenting to potential clients.

Summary

Technical Issue Resolution and Troubleshooting

Yifat and Boderick discussed a technical issue with Boderick’s account, which was resolved after a payment was made. They also discussed the flexibility of technology and the importance of patience when dealing with it. Yifat then introduced Leandro, who was having audio issues, and they attempted to troubleshoot the problem together. The conversation ended with Yifat starting a new topic, but it was unclear if Scott would join them.

Creating AI Skeleton and Marketing Strategies

In the meeting, Yifat shared her vision of creating an AI skeleton for her clients and her plan to provide a comprehensive system for website and email setup to her members. Boderick shared his progress in documenting his ideas, which he plans to share with Yifat. Leandro expressed his admiration for Yifat’s approach to marketing and his desire to learn more about it. Yifat offered guidance, emphasizing the importance of practice and the use of tools like ChatGPT for refining ideas. She also highlighted the benefits of the paid version of ChatGPT, including voice mode and the ability to have a conversation with it.

Chat GPT Capabilities and Applications

Yifat discussed the capabilities of Chat GPT, emphasizing its ability to provide resources from the web, attach files, and refine prompts. She demonstrated how to use Chat GPT to generate copy, improve on existing content, and analyze marketing frameworks. Yifat also suggested using Chat GPT to analyze successful profiles and copywriting frameworks. The team agreed to receive further information and resources from Yifat, including links to the discussed prompts and website.

Waitlist Strategy for Offer Testing

Yifat and Leandro discussed the concept of a waitlist for their respective offers, with Yifat suggesting it as a way to test different angles and see which one people are most interested in. Leandro agreed to consider this approach. Boderick, who was also present, expressed some uncertainty about the method but ultimately agreed to consider it. Yifat emphasized the importance of testing different angles and not being attached to the outcome, as it would help them understand what people are interested in. The team agreed to start with a small investment of $5 a day on Facebook to boost their posts and test their offers.

Opt-in Page for Chronic Vaginal Symptoms

Yifat and Leandro discuss refining an opt-in page and program for raising awareness about a cure for chronic vaginal symptoms (CVS) among unaware women suffering from the condition. Yifat suggests creating copy that explains what they are offering. Leandro shares his draft program content, and they work together to summarize the target audience as women suffering from CVS who are unaware there is a way out and do not believe they can be cured.

Creating Waitlist for Emotional Body Blueprint

Yifat and Leandro discussed creating a waitlist for a program called the “Emotional Body Blueprint”. They worked on the opt-in page, with Yifat suggesting various titles for the program, including “Break the Cycle”, “Freedom Formula”, “The Proven Path”, “The Body Reset”, “The Recovery Code”, and “Decode Your Systems”. Leandro expressed some hesitation about making big promises, but Yifat emphasized that the program was about unlocking one’s own body’s natural healing potential. They agreed to continue working on the program’s marketing materials.

Sales Executives Training Program

Yifat, Leandro, and Boderick discussed the development of a training program for sales executives on procurement negotiations. They utilized ChatGPT to organize the program and create an opt-in page. The program was designed to be a 7-day virtual component with a 4-day in-person component. The team also discussed the importance of using the right language and tone in the opt-in page to attract potential participants. They agreed to further develop the program and create an opt-in page using Rory Sutherland’s framework. The team also discussed the potential benefits of joining the waitlist, such as exclusive bonuses and priority access.

Creating Opt-in Page for Waitlist

Yifat and Boderick discussed creating an opt-in page for a waitlist using a framework from Charles Dominic, a well-known salesperson in the procurement space. They experimented with different phrases and frameworks, eventually settling on one that resonated with them. They also considered targeting VPs to buy the program for their employees. The goal was to create a new chat for VPs, separate from the previous one, to avoid confusion and keep the content organized.

Website Design for Salespeople

Yifat and Boderick discussed the development of a website aimed at salespeople, with the goal of making it appealing to VPs. They considered using Alex Mosey’s style and discussed the potential of using ChatGPT to create a visual representation of the website. Yifat suggested using a company called Influx for website design, and Boderick expressed interest in the idea. They also discussed the importance of emotional triggers and high-quality images in website design. The conversation ended with Yifat promising to think about how to streamline the website creation process for Borderick.

Domain Registration and Military Anecdotes

Yifat advises Boderick to register the domain name BoderickHall.com, which is currently available. She recommends using a domain registrar like Ionos instead of GoDaddy due to better customer service and pricing. Boderick plans to use the domain for business purposes, though he is not active on social media. Yifat also shares anecdotes about her time in the Israeli military when her name caused some confusion and disciplinary issues.

Opt-in Page and Workshop Development

In the meeting, Yifat and Boderick discussed the development of an opt-in page for their program, with Yifat offering to create it and Boderick expressing his willingness to work with her. They also discussed the need for a free workshop to introduce their methodology and the potential for a combined package of a 7-day virtual portion and an in-person workshop. Boderick mentioned a potential partnership with a sales presentation expert, Mowbray, and Yifat suggested a referral program where Boderick would receive a thousand dollars for each client referred. The team agreed to continue developing the program and to use Chat GPT for research and question development.