For Video

• Descript

1. 1. 1. 1. Upload to Descript
         2. Clean it up (remove filler words, punctuations)

• For Long YouTube videos:

1. 1. 1. 1. 1. Use Descript’s Ai (Underlord) to create highlight reels
            2. Add intro/outro (optional)
            3. Add captions
            4. Add B-rolls
            5. Add music

• For Shorts / Reels

1. 1. 1. 1. 1. Use Descript’s Ai (Underlord) to find the most engaging clips
            2. Turn them into separate compositions
            3. For each composition
               1. Change the ration to Long
               2. Adjust the video to match size
               3. Use Ai to create title + description
               4. Export and post / schedule in Publer

• CapCut (optional)

1. 1. 1. 1. Upload the clean Descript version into CapCut
         2. Cut it to clips (not always the best output, so test it)
         3. Add effects
         4. Add captions
         5. Add B-rolls
         6. Add music
         7. Export and post / schedule in Publer

For copy:

• • For video titles / social copy 
    1. 1. 1. 1. Go to Descript
             2. Click on Underlord
             3. Write social post
             4. Choose the network (professional: LinkedIn)
             5. Use this prompt: using first person voice, summarize this video into in depth social post, focus on insights and actionable lessons. do not reference the video. make the post stand on its own

For social posts (images/tweets)

• • 1. 1. 1. 1. Go to an influencer in your niche whose style you like to model
             2. Go to their Reels
             3. Look for a few that have the most views
             4. Copy the text
             5. Go to CastMagic
             6. Create a new custom space
             7. Add a new prompt
             8. Give it a name
             9. Paste the post you copied into the custom sample space
             10. Put this prompt: Identify the single most important key idea in the recording ((enter your keywords) either business, mindset, scaling, growth, money, finance, or team) to write a short post following the content sample below.
                 
                 OR
                 
                 Write a short post using the context of the recording identifying the single most important key idea discussed ((enter your keywords) either business, mindset, scaling, growth, money, finance, or team) following the content sample below.

             11. More Sample Content for you to use in Castmagic can be found here

For no talking video (IG reel):

• • 1. 1. 1. Film yourself doing random thing around the house / outside
             1. Make sure you make eye contact with the camera (expressions)
                
          2. Go to Capcut / Descript
          3. Create a new project
          4. Upload your video
          5. Cut it to 5 seconds
          6. Add music
          7. Find a triggering sentence in the copy above
          8. Add it as a title on top of the video
          9. If you have a follow up sentence, add it at 0:2 timestamp
          10. Add a point down emoji
          11. Play the video, make sure you like it.
          12. Export

Graphics For LI/FB/IG/Pinterest/GMB/X/YouTube posts

• 1. 1. 1. Go to Canva
• • For expert images:
  1. 1. 1. 1. Upload pictures of yourself from your phone into a folder
           2. Set the size to 1080×1350
           3. Drag an image of yourself that matches the copy from step 1
• • For thumbnails
  1. 1. 1. 1. Create a .CSV file with all the titles you got from Descript
           2. Choose Instagram Reel Cover (Portrait)
           3. Design a template
           4. Click on Bulk Create
           5. Upload data
           6. Choose the text on your image
           7. Click the 3 dots
           8. Click – connect data
              
           9. Choose the data you want to connect
           10. Click Continue
           11. Click generate x designs
           12. Make sure everything aligns right
           13. Update the background image to fit the video
           14. Name each thumbnail [ie. short-1, short-2
           15. Export and upload to Publer
• • For image quotes /carousels
  1. 1. 1. Same process as above