Turn Your Content Into Cash
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Day 1: NAIL YOUR BRAND’S SUPERPOWER
Worksheet
Your mission is to Solve 1 Specific Problem For 1 Specific Person In 1 Specific Way
Answer these questions in a new Google Doc.
| What 1 specific problem are you solving? | Example: increasing conversions |
| Who else is solving this problem for them? | Peep Laja, Csaba Zajdo, Joanna Wiebe |
| What do you have that they don’t? (1 specific way) | I offer a white-glove, done for you system that taps into the human element and not just data |
| How do you want them to think of you? | “Yifat increase my conversions to 40% without taking any of my or my team’s time” |
AI PROMPT:
Enter this into ChatGPT / Claude / Gemini:
Your elevator intro:
I’m a [describe your expertise – a marketer/an author/coach] trying to define what I want to be known for in one sentence.
Here’s my initial attempt: [Your initial one-sentence statement]
Please help me refine this statement. Consider the following:
1. Is it specific and unique to me?
2. Does it clearly communicate the value I provide to clients?
3. Is it memorable and easy to understand?
4. Does it align with current trends and needs in the [your niche] industry?
Suggest 2-3 variations of my statement that might be more effective, explaining your reasoning for each. Then, ask me follow-up questions to further refine the best version.
Your idea persona:
Please create a comprehensive character profile, in descriptive narrative detail, for a person who would be a perfect customer for me that wants to [their desired outcome]. Include details about her interests, her hobbies, her favorite media, and books etc.
Example.
Name: Name
Age: Age
I want to be known for [my brand’s superpower is]: ________________________________________________