Are you ready to transform your expertise into compelling content that establishes you as a true thought leader in your field?
Introducing the IMPACT-JUICE Framework – a powerful, two-pronged approach designed to help you create and elicit engaging, memorable stories that showcase your insights and resonate deeply with your audience.
The IMPACT Method:
Craft Your Story
Let's face it: most business presentations have the entertainment value of watching paint dry. In Antarctica. At night.
But what if I told you there's a way to make your audience forget they have Candy Crush on their phones?
Enter the IMPACT Method - your ticket out of Snoozeville:
- Inciting Incident: "It was an ordinary Tuesday until the office llama escaped..."
- Motivation: "Suddenly, I had a burning desire to revolutionize the stapler industry..."
- Progression: "First, I googled 'How to build a better stapler.' Then things got weird..."
- Action: "That's when I decided to infiltrate the secret underground stapler society..."
- Climax: "There I was, facing off against the Stapler King himself..."
- Transformation: "And that's how I became the Tony Stark of office supplies..."
Follow this, and you'll have them hanging on your every word. Or at least not checking their email every 5 seconds.
Who knew thought leadership could be more gripping than the latest Netflix series?
The JUICE Technique:
Because Talking to Yourself is Only Cool if You're a Superhero
Picture this: You're staring at your camera, trying to record that groundbreaking video that'll catapult you to thought leadership stardom.
But instead of profound wisdom, all that comes out is "Uh... um... so... yeah."
Sound familiar?
Don't worry, we've all been there – even Tony Robbins probably had an awkward phase. (Okay, maybe not Tony, but the rest of us mere mortals certainly did!)
Enter the JUICE technique – your secret weapon for turning those rambling thoughts into pure content gold.
It's like having a personal hype squad, but without the matching outfits and coordinated dance moves. (Although if that's your thing, who are we to judge?)
This powerful method equips an expert partner to conduct compelling interviews that unlock your richest, most shareable content.
Imagine sitting down to a conversation that goes something like this:
- Jumpstart: "What's the weirdest thing you've ever used as a coffee mug?"
- Uncover Emotions: "How did it feel when you realized your 'mic mute' was actually 'camera on'?"
- Illuminate Details: "Walk me through your secret pizza reheating technique..."
- Clarify Impact: "How has your life changed since discovering the 'Dad Joke' subreddit?"
- Extract Wisdom: "What would you tell your past self about the perils of replying all?"
These aren't your grandma's interview questions. (Unless your grandma is secretly a CIA interrogator. In which case, cool grandma!)
By following the JUICE technique, you'll transform from a deer-in-headlights monologist to a charismatic thought leader faster than you can say "Are we recording?"
It's like having a conversation with your most engaging friend, minus the awkward silences and arguments about whether pineapple belongs on pizza. (It so does! Fight me.)
Apply this and watch as your interviews transform from snoozefests into riveting exchanges that'd make Oprah jealous.
Remember: Great thought leadership isn't about having all the answers.
It's about asking questions that make people forget they were planning to check Twitter.
Want to become a question-asking ninja?
Unlocking Your Best Ideas
Dynamic Dialogue
Engage in energizing exchanges that spark creativity. Bounce ideas off your JUICE partner to refine your thoughts.
Overcome Camera Shyness
Say goodbye to awkward monologues. Natural conversations help you articulate ideas with confidence and clarity.
Discover Hidden Gems
Uncover insights you didn't know you had. Your partner's questions can lead to unexpected breakthroughs.

This approach really helped to uncover thoughts and ideas I didn’t even realize I had.
The method Yifat teach helps you gather valuable insights through a unique interview technique, which allows you to bypass your own inner barriers.
This approach really helped to uncover thoughts and ideas I didn’t even realize I had.
Yifat built a very clear method that is assisted by AI tools but keeps the outcome very personal and authentic.
~Yonit Stern, Interior Designer
In today's crowded digital landscape, standing out is harder than ever.
The IMPACT-JUICE Framework gives you the tools to craft and curate content that not only captures attention but also drives meaningful engagement.
Whether you're an aspiring influencer, a seasoned professional, or a business leader looking to boost your brand's authority, this framework empowers you to articulate your unique perspective and draw out valuable insights from others in a way that's impossible to ignore.